Wednesday, December 01, 2004

Blogging

While working in the International Headquarters today, Dave told me an interesting statistic: "blog" was the most searched word on the internet in the past year. I couldn't believe it. Before I started writing the blog for the foundation, I'd never heard of the term before, and now it's the most searched word on the internet? Amazing. In addition, blogging is so popular now that some people pay up to 1500 dollars to have a blog spot of their own. Think about that - what would you buy if you had an extra 1500 dollars? When I think about it, though, it makes sense. With blogs you can let the world know whatever you are doing, how you feel, anything. And it costs the consumer nothing. It's a completely open, accessible forum to put yourself or your organization into the public eye. So in that respect, the Forest Foundation is fortunate to have a blog spot of its own. What better vehicle to alert the public about our approach and results than a completely free and open forum, and what better method than with the latest technology. In every aspect, the Forest Foundation is striving to be at the forefront.

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